The new sweet taste of sugar reduction
Reduced sugar isn’t new — but reducing more sugar than ever before while delivering clean tasting sweetness is big news. And it has a name: BESTEVIA® Reb M stevia leaf sweetener, the high-purity, next-generation stevia sweetener launched by Ingredion with our sugar reduction partner, SweeGen.
BESTEVIA® Reb M stevia leaf sweetener is 200 to 300 times sweeter than sugar. The process starts with the stevia leaf and results in a 95% pure, zero-calorie Reb M stevia sweetener with significantly less bitterness and aftertaste than conventional stevia sweeteners. This enables you to achieve sugar reduction levels not possible or palatable until now.
BESTEVIA® Reb M stevia leaf sweetener is approved in North America, Australia/New Zealand, select South American and Asian countries, and it will soon be available in other countries. The zero-calorie sweetener you and your customers have been waiting for is now here.
WHERE SUGAR REDUCTION AND BETTER TASTE COME FROM
BESTEVIA® Reb M stevia leaf sweetener is unlike any other sugar reduction ingredient on the market. We start with the extract obtained from the leaves of the stevia plant and use a proprietary technology to deliver a breakthrough sweetener with less bitter aftertaste to mask. With zero calories and a taste that’s closest to sugar, BESTEVIA® Reb M stevia leaf sweetener offers the best of both worlds to consumers — and provides manufacturers with a new option for addressing today’s sugar reduction trend.
Perfect for sugar reduction in beverages, dairy, bakery and more
Testing by our sweetness experts shows that with BESTEVIA® Reb M stevia leaf sweetener, formulators can realize more than 70% sugar reduction in beverages without compromising taste. And our sensory mapping proves this new BESTEVIA Reb M stevia leaf sweetener produces a sweetness much closer to that of sugar compared to Reb A.
Our versatile, zero-calorie BESTEVIA stevia leaf sweetener empowers you to give consumers the sugar-like taste they love — with fewer of the calories they don’t — in applications including:
- Dairy products
- Bakery products
- Tabletop sweeteners
- Confectionery treats
- Nutritional foods and beverages
EXPERTISE THAT CAN HELP YOU EXPERIENCE THE SWEET TASTE OF SUCCESS
As you work to bring consumer-winning, reduced-sugar products to market, take advantage of our in-depth understanding of sweetness as a complete sensory experience and our broad portfolio of innovative sweetener and texture solutions.
Working together, we can create sugar reduction solutions that deliver the sweetness your customers truly want. We’ve identified five personas for consumer sweetness preference, from “Sugar-frees” to “Sweet tooths,” that can help you understand what these consumers are looking for. We call this tailored approach CONSUMER-CENTRICITY™ design — and it’s fundamental to Ingredion Idea Labs® innovation centers and our DIAL-IN® sweetness technology. Look to Ingredion to help you achieve your sugar reduction goals and create products your customers will love.