Supporting health

Global health and nutrition trends primarily focus on adding ingredients for “nutrition plus,” but consumers are also interested in reducing or eliminating ingredients for “nutrition minus.” This plus/minus combination in what consumers want—fortification with protein, fiber and other nutritional ingredients and less or no sugar, fat and calories—is what makes up the health and nutrition story.

Most often consumers seek benefits in key areas that often relate to their stage of life: digestive and blood sugar health for Baby Boomers; simple “free from” labels such as “allergen-free” for Millennials and Gen Xers; and energy and weight management for appeal to everyone. Consumers want to feel the benefits in the foods and beverages they consume, and products have to be both delicious and affordable.

Many goals at once

The complexities for you are enormous. How do you add fiber to cereal and keep it crunchy? What kind of vegetable protein works best in nutrition bars? What’s the balance of bulk and sweetness when sugar is cut by half? How can you add benefits and subtract undesirable ingredients—to appeal to a health-conscious parent purchasing food for the family?

The challenges—your challenges—that arise directly from the trends are what drive us at Ingredion Idea Labs™ Innovation centers. When you combine our nutrition expertise, consumer research, clinically proven proprietary ingredients and concept-to-launch capabilities, you are empowered to create one-of-a-kind products that taste great and bring consumers the health benefits they desire. Our new product development process naturally includes cost optimization, an element you don’t often see in the value-added nutrition arena.

Stay ahead

You’ll find a stream of new nutrition plus and nutrition minus product ideas and solutions from the Ingredion Idea Labs™ innovation centers. Our researchers, scientists, nutritionists and regulatory experts are already working on the next trends and health benefits so you can stay ahead with clinical science you can trust. Collaborate with us.

Speak to the experts

To get in touch, contact Lorraine Niba on 1-866-961-6285 or you can send her an email by clicking the link below.