We’re making CLEAN & SIMPLE easier to understand—and deliver
Do you know what “clean label” and “simple label” really mean? We’ve defined them through proprietary research on consumer perception:
Clean label: Replacing ingredients and additives perceived as undesirable by consumers while maintaining taste, texture and eating experience
Simple label: Creating new, great-tasting products with fewer ingredients – and only those that are expected and accepted by consumers
“Clean label” and “Simple label” represent the biggest megatrend in food and beverage today – yet not everyone knows what these terms mean. Through proprietary research with consumers, Ingredion has defined these terms to enable you to understand what consumers want and how to deliver on the demand.
Explore the latest consumer research on CLEAN & SIMPLE
Explore clean and simple challenges
Clean up your labels