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We’re making CLEAN & SIMPLE easier to understand—and deliver

Do you know what “clean label” and “simple label” really mean? We’ve defined them through proprietary research on consumer perception:

Clean label: Replacing ingredients and additives perceived as undesirable by consumers while maintaining taste, texture and eating experience

Simple label: Creating new, great-tasting products with fewer ingredients – and only those that are expected and accepted by consumers

“Clean label” and “Simple label” represent the biggest megatrend in food and beverage today – yet not everyone knows what these terms mean. Through proprietary research with consumers, Ingredion has defined these terms to enable you to understand what consumers want and how to deliver on the demand.

Non-GMO: Answer the demand

Read our primary research findings so you can provide the transparency consumers want. 

Explore the latest consumer research on CLEAN & SIMPLE

Keep it clean and simple

Explore our clean label starches and flours to find the just-right match for your products.

Explore clean and simple challenges

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Naturally simple

High performance and natural ingredients can go hand-in-hand

Clean up your labels

Keep labels clean and consumers happy with our ingredients

Go organic

Win consumers with innovative organic products


Meet rising demand for allergen- and gluten-free products

Trust non-GMO

Create confidence and satisfaction in non-GMO
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