By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them.
Less is more when formulating for clean labels and simple labels
Clean labels and simple labels represent the biggest megatrend in food and beverage today – yet not everyone knows what these terms truly mean. Through proprietary consumer research, Ingredion has defined these terms to help you to understand what consumers want and how you can meet the demand for cleaner, simpler products with our innovative ingredient solutions.
Do you know what “clean label and “simple label” really mean? We’ve defined them through our proprietary consumer perception research:
Clean label: Achieving clean labels by replacing ingredients and additives perceived as undesirable by consumers while maintaining taste, texture and eating experience
Simple label: Achieving simple labels by creating new, great-tasting products with fewer ingredients – and only those that are expected and accepted by consumers
Non-GMO: Answer the demand
Read our primary research findings so you can provide the transparency consumers want.
Explore clean and simple challenges
Filter by:
+
Naturally simple
High performance and natural ingredients can go hand-in-hand
+
Clean up your labels
Keep labels clean and consumers happy with our ingredients
+
Go organic
Win consumers with innovative organic products
+
Free-from
Meet rising demand for allergen- and gluten-free products
+
Trust non-GMO
Create confidence and satisfaction in non-GMO