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Less is more when formulating for clean labels and simple labels

Clean labels and simple labels represent the biggest megatrend in food and beverage today – yet not everyone knows what these terms truly mean. Through proprietary consumer research, Ingredion has defined these terms to help you to understand what consumers want and how you can meet the demand for cleaner, simpler products with our innovative ingredient solutions.

Do you know what “clean label and “simple label” really mean? We’ve defined them through our proprietary consumer perception research:

Clean label: Achieving clean labels by replacing ingredients and additives perceived as undesirable by consumers while maintaining taste, texture and eating experience

Simple label: Achieving simple labels by creating new, great-tasting products with fewer ingredients – and only those that are expected and accepted by consumers

Non-GMO: Answer the demand

Read our primary research findings so you can provide the transparency consumers want. 

Explore clean and simple challenges

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Naturally simple

High performance and natural ingredients can go hand-in-hand

Clean up your labels

Keep labels clean and consumers happy with our ingredients

Go organic

Win consumers with innovative organic products

Free-from

Meet rising demand for allergen- and gluten-free products

Trust non-GMO

Create confidence and satisfaction in non-GMO
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