Less is more when formulating for clean labels and simple labels
Clean labels and simple labels represent the biggest megatrend in food and beverage today – yet not everyone knows what these terms truly mean. Through proprietary consumer research, Ingredion has defined these terms to help you to understand what consumers want and how you can meet the demand for cleaner, simpler products with our innovative ingredient solutions.
Do you know what “clean label and “simple label” really mean? We’ve defined them through our proprietary consumer perception research:
Clean label: Achieving clean labels by replacing ingredients and additives perceived as undesirable by consumers while maintaining taste, texture and eating experience
Simple label: Achieving simple labels by creating new, great-tasting products with fewer ingredients – and only those that are expected and accepted by consumers
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Clean up your labels