Different people want different things when it comes to sweet foods and beverages. Understanding how consumers prefer to experience sweetness based on attitudes, usage of sweeteners and lifestyle factors can help you develop more successful products. Read our Ingredion Idea Labs i2s brief and get the latest research on consumer segments and new opportunities in sweetness.
Sweetnessby the numbers
New research defines distinct consumer segments within the sweetness market that can help you determine how you formulate and package your products. Here’s how the sweetness segments break down: