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Putting consumer perceptions of freshness to work

Product freshness is a perception that does not stem from a single property of, or communication about a product, but from input from multiple sensory cues. Not all retail products are perceived the same by consumers. But consumer perceptions of freshness can be fluid and influenced by concepts ranging from ingredients to messaging, claims and packaging.

Freshness has many different meanings...

And is mainly driven by consumer perception. Consumers look at everything about a product when determining freshness:

 

Download the FRESH consumer perceptions whitepaper and get the full report.

 

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