Functional flours with wholesome appeal
More and more, consumers are looking for ingredients they recognize—and it doesn’t get much more recognizable than flours. Our consumer research shows that rice and tapioca flours rank as high or higher in natural perception and acceptability than corn starch, a widely accepted clean label ingredient.1,2
With our broad portfolio of functional flours made from plants such as rice, tapioca, corn and pulses, you can maintain all the nutritional benefits, flavors and other qualities crucial to the success of your products while offering the simple labels consumers prefer.
Traditional flours can’t withstand rigorous food processing conditions and extended storage requirements. HOMECRAFT® functional flours are different. For example, they give a natural, rich and luxurious appearance, indulgent, smooth texture and authentic favor to prepared foods. They also improve processing time and consistency—all while supporting consumer-friendly, simple labels.
What’s more, our functional flours allow you to create products that align with other emerging market trends such as fiber- and protein-rich, non-GMO and gluten-free foods. You’ll also be able to deliver the creamy, indulgent texture consumers expect in your alternative dairy products. Whatever your application, our functional flours and innovation expertise can enable you to develop and launch comforting, home-style foods.
- Bring smooth, silky textures, opacity and homemade appeal to your applications—with all the process tolerance and stability you expect from a modified starch with HOMECRAFT® Create multi-functional rice flours.
- Use the ingredient perceived as more “natural”3 than other texturizers—tapioca—to create indulgent products consumers will love with HOMECRAFTÒ Create multi-functional tapioca flours.
- Boost the nutrition content of your products with HOMECRAFT® Pulse flours, derived from lentils, faba beans and peas.
- Replace bulk flour with our clean label HOMECRAFT® Create GF 10 and HOMECRAFT® Create GF 20 flours for moist, non-gritty texture in gluten-free baked goods and snacks.