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Functional flours with wholesome appeal

More and more, consumers are looking for ingredients they recognize—and it doesn’t get much more recognizable than flours. Our consumer research shows that rice and tapioca flours rank as high or higher in natural perception and acceptability than corn starch, a widely accepted clean label ingredient.1,2

With our broad portfolio of functional flours made from plants such as rice, tapioca, corn and pulses, you can maintain all the nutritional benefits, flavors and other qualities crucial to the success of your products while offering the simple labels consumers prefer.

Traditional flours can’t withstand rigorous food processing conditions and extended storage requirements. HOMECRAFT® functional flours are different. For example, they give a natural, rich and luxurious appearance, indulgent, smooth texture and authentic favor to prepared foods. They also improve processing time and consistency—all while supporting consumer-friendly, simple labels.

What’s more, our functional flours allow you to create products that align with other emerging market trends such as fiber- and protein-rich, non-GMO and gluten-free foods. You’ll also be able to deliver the creamy, indulgent texture consumers expect in your alternative dairy products. Whatever your application, our functional flours and innovation expertise can enable you to develop and launch comforting, home-style foods.

 

1Ingredion proprietary research, MMR, Consumer Study, 309 consumers, USA, April 2015
2Ingredion proprietary research, MMR, Consumer Study, 300 consumers, USA, April 2017
3Ingredion proprietary research, Vision Critical, Clean & Clear Labeling Research, February 2016

CLEAN & SIMPLE simplified

Understand what these terms mean and how to deliver on the demand

Explore our range of HOMECRAFT® flours:

HOMECRAFT® Create rice flours

A world of benefits from a consumer-preferred ingredient

Multi-functional tapioca flours

Entice consumers of clean and simple foods with tapioca flour — and better texture.

HOMECRAFT® Pulse flours

Satisfy demand for nutritious, delicious foods
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