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Deliver the textures consumers want in yogurt

Different consumers prefer different kinds of yogurt—but everyone agrees that texture is key. Find out what consumers really want in yogurt texture, and deliver it precisely and quickly with help from Ingredion.

What consumers say

In order to provide developers with needed insights to enable the precise development of more appealing textures, Ingredion conducted three consumer studies to find out what consumers prefer in yogurt and why they purchase the yogurt they do. One key finding was unequivocally clear: Texture is a strong driving influence in yogurt preference. So much so that consumers are willing to pay more for a yogurt with a perceived better texture.

 

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